Companies: If applying for an award is the last thing on your mind right now, think twice. Being recognized as a company to watch places winners of this award on an entirely different playing field. Read what resulted for one Michigan company:
"From a marketing standpoint, the Companies to Watch award has given us a flag to wave that says we're an up-and-coming company," says Jeff Mathie, president of Patriot Antenna Systems in Albion, Mich. "That visibility," Mathie adds, "can be leveraged in a number of ways, ranging from banking relationships to finding new resources for future growth."
Service providers: If you're an attorney, accountant, banker or public relations professional or are otherwise in contact with second-stage companies, nominate your clients. What better time to remind your clients that you applaud their achievements and that you want others to take notice as well.